Lurbel arrives in Latin America
The Valencian brand of high-quality technical sportswear Lurbel, that celebrates this year its twentieth anniversary, has just arrived to Latin America.
The incursion in this strategic and emerging market will take place across Chile, thanks to the Representation and Distribution agreement with Commercial Company Cabo de Hornos Ltd. in Santiago de Chile, active member of the Spanish Chamber of Commerce in Chile (CAMACOES).
This strategic agreement will be good not only to distribute in Chile but also as a springboard to introduce the Spanish brand in Bolivia and Peru. The negotiations with the leader Spanish brand in undisputed and proven quality products of technical sportswear hosiery, first layer and sportive garments, for outdoor world, running and trail running, follow the development of events. Thus, it is possible that the list expands at a medium-term and covers an important number of countries.
The exceptional relationship of the brand with Commercial Cabo de Hornos Ltda. and the strategic framework offered by the Chilean country make up an optimistic outlook for the introduction of Lurbel in one of the markets with the greatest international projection.